RateGain and Juspay Launch RG Pay to Power Embedded Payments for Travel and Hospitality
The travel industry’s payments infrastructure is getting a significant upgrade. RateGain Travel Technologies, a global provider of AI-powered SaaS solutions for travel and hospitality, has partnered with Juspay, a leading payments technology company, to launch RG Pay. This embedded financial technology platform aims to unify the transaction lifecycle for travel brands operating across multiple markets.
What RG Pay Brings to the Table
RG Pay extends beyond traditional checkout functionality. The platform integrates Juspay’s payment orchestration stack into RateGain’s existing travel commerce ecosystem, creating what the companies describe as a “unified transaction lifecycle model.” This combines payment processing, intelligent routing, orchestration, and affordability solutions within RateGain’s distribution and connectivity infrastructure.
For travel and hospitality brands, the partnership promises several concrete benefits:
- Localized payment options: Support for diverse local payment methods across global markets
- Cross-border transaction efficiency: Streamlined handling of international payments
- High reliability: Juspay’s infrastructure processes over 300 million daily transactions with 99.999% uptime
- Scale: The platform handles more than $1 trillion in annual payment value
Industry Context: Embedded Finance Goes Mainstream
The RG Pay launch arrives as embedded payments gain traction across the travel sector. Recent research from PYMNTS Intelligence and Marqeta, based on a July 2025 survey of 30 travel firms, found that embedded payments, digital wallets, and co-branded financial products are moving from peripheral features to core infrastructure. More than three in four travel firms now offer digital wallets, with most reporting improvements in customer experience, operational efficiency, and revenue performance.
Travelers increasingly expect seamless, app-based experiences from search through checkout to post-booking service. By integrating financial tools directly into booking flows, travel companies can reduce booking abandonment, accelerate checkout, and unlock new revenue streams tied to loyalty programs and installment options.
Executive Perspective
“RG Pay marks our evolution from optimizing bookings to enabling the full transaction lifecycle across our hospitality commerce platform,” said Parijat Tiwari, Executive Vice President and General Manager of Distribution at RateGain. “By integrating Juspay’s globally scalable orchestration infrastructure and AI-powered routing intelligence into our ecosystem as a launch partner, we are strengthening the foundation of payments in travel, aligning discovery, distribution, conversion, and transaction performance within a unified architecture for travel brands worldwide.”
Ishan Sharma, Head of Sales and Business Development at Juspay, added: “RG Pay bridges the gap between institutional scale and the agility of modern technology, ensuring that hotels can offer the same seamless, secure checkout experience that the world’s largest digital enterprises rely on.”
Strategic Implications for Travel Merchants
For hotel chains, airlines, online travel agencies, and other travel sellers, the RG Pay partnership highlights a broader industry shift. The next phase of embedded finance in travel is not about adding more features. Instead, firms are focused on enhancing and optimizing existing capabilities through deeper wallet integrations, stronger loyalty connections, and richer customer data.
RateGain’s customer base includes 33 of the top 40 hotel chains, 4 of the top 5 airlines, and 7 of the top 10 car rental companies. The company’s reach across 160+ countries positions RG Pay to impact a significant portion of global travel transactions.
Looking Ahead
The partnership reflects growing recognition that payments infrastructure is a competitive differentiator in travel commerce. As travel businesses scale globally, the ability to offer localized, flexible payment options while maintaining operational efficiency becomes critical. RG Pay represents one approach to solving this challenge: embedding high-performance payment technology directly into the platforms travel brands already use for distribution and revenue management.
For travel merchants evaluating their payments stack, the launch signals that integrated, orchestrated payment solutions are becoming table stakes rather than nice-to-have features.
Sources:
