Why Account Takeovers (ATOs) are on the Rise: The Hidden Dangers of Rewards Programs

Why Account Takeovers (ATOs) are on the Rise: The Hidden Dangers of Rewards Programs

In today’s digital age, account takeovers (ATOs) represent a mounting threat to individuals and businesses alike, particularly when it comes to accounts linked to rewards programs. As cybercriminals continue to evolve their tactics, the demand for stolen accounts is escalating, driven mainly by the alluring prospect of redeemable rewards points. According to a stark report by KasadaIQ, a staggering
6.8 million compromised accounts were available for purchase on the dark web, with a significant surge in the theft of hotel and airline loyalty accounts observed in early
2025. These alarming trends highlight the hidden dangers that rewards programs present and underscore the critical need for consumers to be vigilant about their account security. This article will delve into the mechanics of account takeovers, exploring how criminals exploit rewards points, and will provide actionable strategies for consumers to safeguard their accounts against these malicious attacks.

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Why Account Takeovers (ATOs) are on the Rise: The Hidden Dangers of Rewards Programs

Key Takeaways

  • The high resale value of compromised rewards accounts drives the rise of account takeovers (ATOs).
  • Consumers often use weak passwords for rewards programs, making them prime targets for hackers.
  • Mitigating risks requires consumers to adopt stronger security practices to protect their accounts.

The Mechanics of Account Takeovers: How Criminals Capitalize on Rewards Points

In the digital age, where convenience reigns supreme, account takeovers (ATOs) have emerged as a formidable threat to cybersecurity, particularly concerning accounts linked to rewards programs. Criminals are increasingly drawn to these accounts due to the lucrative resale value of amassed rewards points. A striking report by KasadaIQ revealed a chilling statistic: over
6.8 million accounts were up for grabs on various black markets, with a disturbing spike in compromised airline and hotel accounts observed in early
2025. Of particular interest are stolen frequent flyer accounts, which can fetch an average resale price of approximately $30, while hotel accounts, despite their lesser marked value of around $4.15, remain appealing due to their redeemable rewards. The mechanisms behind these thefts often involve automated tools that swiftly assess the loyalty points associated with different accounts, showcasing that even those with fewer rewards can still be tempting targets for hackers. Alarmingly, many consumers remain blissfully unaware of the lurking dangers inherent to rewards programs, frequently utilizing weak passwords that further exacerbate their vulnerability to ATOs. This emerging trend not only poses fresh challenges within the financial services sector but underscores the critical necessity for consumers to bolster their cybersecurity measures and remain vigilant when managing their accounts tied to rewards programs.

Mitigating Risks: Strategies for Consumers to Protect Their Accounts

To effectively mitigate the risks associated with account takeovers, consumers must adopt a proactive approach towards securing their accounts. A few essential strategies can significantly enhance account protection. Firstly, utilizing strong, unique passwords for different accounts is crucial; a combination of upper and lower-case letters, numbers, and special characters can create a robust password. Employing a password manager can simplify the management of these complex passwords, ensuring that no two accounts share the same credentials. Secondly, enabling two-factor authentication (2FA) adds an extra layer of security by requiring not only the password but also a secondary form of verification, such as a code sent to a mobile device. Additionally, consumers should remain vigilant of phishing schemes, as attackers often employ these tactics to harvest login information. Regularly monitoring account statements and reward balances can help detect any unauthorized transactions quickly, allowing for prompt action. Lastly, knowing how to recognize and report suspicious activity can make a significant difference in defending against potential threats. By incorporating these strategies, consumers can safeguard their rewards accounts and mitigate the risks of ATOs effectively.

Editor

With decades of combined experience spanning all facets of the travel and merchant processing industries, our editorial team brings unparalleled insight to Travel Merchant News. Our expertise encompasses every angle of the travel sector, from seasoned travelers who have explored the world to travel operators who have built and managed successful tourism businesses. On the merchant processing side, we've worked extensively with payment solutions tailored specifically for the travel space, understanding the unique challenges and opportunities that travel businesses face in payment processing, transaction management, and financial operations. This comprehensive knowledge allows us to deliver content that truly speaks to the needs of travel professionals navigating the complex intersection of travel services and merchant solutions.

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